5 Good Reasons to Attend Salone del Mobile. Milano Moscow: From 10th to 13th October the Salone del Mobile.Milano is returning to Moscow with renewed enthusiasm, consolidating the drive towards internationalisation that began many years ago. More than 280 companies will be exhibiting in Pavilions 7 and 8, seeing the event as a great opportunity to gain a foothold in the Russian market and that of the former Soviet Republics, which are showing an increasingly keen interest in quality products, be they classic, design or luxury pieces. Check here some reasons why you definitely should not miss this event!
Russian consumers: excellence and quality are paramount, as well as contemporary design and furnishing:
Russians appreciate products of quality and excellence, design and the hottest trends, the latest contemporary and high-tech furnishing solutions and the cutting-edge opportunities offered by technology. When the sky’s the limit, only the very best will do for Russian homes.
Salone del Mobile.Milano and Salone del Mobile.Milano Moscow: Milan and Moscow, increasingly close:
From cutting-edge trends to concrete business opportunities. While Milan – the global showcase for innovation and the culture of design – remains a key destination for Russian visitors, the Salone del Mobile.Milano Moscow represents and is recognised as an opportunity for country-wide interface and business relations for the exhibitors.
Strong growth in the real estate market:
Short-term predictions are for growth in the new homes market (88 million m2 in 2017 and 94 million m2 in 2018), especially in the Premium, Deluxe and Luxury sector. The overall area declared for 2017 big budget projects rose to more than 400,000 m2 in Moscow alone, almost twice as large as the previous year.
The community of architects is growing:
The category of architects as a whole has grown significantly and well-established practices make up a new influential lobby. Architects and interior designers guide consumer choices, keeping abreast of the trends by visiting international furniture and furnishing trade fairs. Russian visitors account for the second largest cohort of visitors to the Salone del Mobile.Milano.
Covet Lounge is the ultimate tradeshow experience. Aiming to bring back the tradition of sitting face to face with partners and friends, this is where desires and lasting relationships are established. This is a place for design celebration worldwide.