The Salone del Mobile.Milano Moscow 2018-All You Need To Know! – In the run-up to the 14th edition, from 10th to 13th October at Crocus Expo-2, the Salone del Mobile.Milano is returning to Moscow with renewed enthusiasm, consolidating the drive towards internationalisation that began many years ago and underscoring its aim to achieve primacy in an important market.
Its focus on taking the experience and capacity for innovation from Milan and its Salone to capital cities like Moscow, which has shown its appreciation for the creativity and manufacturing value encapsulated by the event over the last few years, is borne out by a new name: from this year onwards the event will be known as the Salone del Mobile.Milano Moscow.
Equally, the Russian event will be held under the same publicity banner as Milan – Good Design! – thus maintaining a relationship and ongoing dialogue with its own public. This is intended to communicate the Salone brand with a conceptual continuum that valorises the fair’s iconic status.
The 14th edition will again be bringing to Crocus Expo-2 home furnishing goods exhibited last April at the Salone del Mobile.Milano, the established showcase for upcoming trends and affirming new talents, while consolidating positions and strategies.
More than 280 companies will be exhibiting in Pavilions 7 and 8, seeing the event as a great opportunity to gain a foothold in the Russian market and that of the former Soviet Republics, which are showing an increasingly keen interest in quality products, be they classic, design or luxury pieces.
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More than 30,000 visitors are expected – professionals, general public and press – who see the event as the only vehicle for quality furnishing on the Russian market, thanks to its vast array of goods – ranging from furnishings to upholstereds, lighting systems, kitchens, offices, accessories, bathrooms and textiles.
Thanks to its partnership with the Salone del Mobile.Milano Moscow, ICE – the Italian Trade Agency – will be bringing a delegation of 140 buyers, operators, distributors, architects and interior designers from the Russian Federation, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, and Uzbekistan to the event.
As is now traditional, the Master Classes will be held again this year, providing opportunities for dialogue with leading names in Italian architecture and design and for reflection and discussion around design topics, thanks to the speakers’ vast range of experience.