The Pantone Colour Institute – All you need to know! – “When 80% of human experience is filtered through the eyes, we understand that the choice of color is critical.” In the Pantone Colour Institute, colours mean everything. For over 50 years, this institute has been inspiring designers, services and leading the market in the technology field of colour exploration and a way to express creativity. But why do everyone expect so highly of this Institute and ansiously awaits them to announce Pantone Colour of the Year? If you want to know all the answers check the article below!
How did Pantone become the world’s leading color expert?
It all started in 1963, when Pantone revolutionized color communication by inventing a universal color language. For the first time, brand owners & designers had confidence knowing their printers could understand and achieve the color imagined.
The Pantone Color Institute helps companies make the most informed decisions about color for their brands or products. Whether it is color trend forecasting, brand color development, custom color solutions, or product palette selection, the Pantone Color Institute can guide you through the development of a color strategy that fits the company’s unique needs.
Developing Complete Color Strategies for Brands?
Color’s immediacy means it is pivotal to creating a successful design strategy, and its innate ability to differentiate and connect brands to consumers make it critical to success. Pantone Color Institute brings together the science and emotion of color to provide a unique and comprehensive set of solutions for every step in the process of choosing and realizing color.
Their Color Consulting Services include, among others, custom brand color development to support brand identity, using color psychology to demonstrate how brand colors support brand values and product palette development.
Why are color standards important?
A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%.
In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the most important design element for reflecting mood and style. The right color can sell products and ideas more effectively by 50-85%.