Best Events at Milan Design Week/ Fuorisalone 2019: Every year, Milan gets a lustrous touch courtesy of a wide variety of events and exhibitions that either take place in the Salone Internazionale del Mobile or throughout the city design districts.
These come to challenge and elevate the notion of design and luxury, and today, we will present an ultimate design guide that design enthusiasts and industry professionals should follow for Milan Design Week 2019, which will be taking place from 8-14 April.
Here, you can expect to see a wide variety of elements, from information regarding the benchmark event for furniture and design, Salone del Mobile, otherwise known as iSaloni, which this year returns with an international focus, you can also discover Milan’s highly curated design districts as well as other design attractions you ought to experience, such as hotels, showrooms and restaurants, so take a look.
The major event of this Design Week it’s the Design Week Event itself that is better known as “Fuorisalone”, a term that’s used to define the events and exhibitions that animate the entire city of Milan during this week.
During the Fuorisalone, many of the stunning design places in Milan will feature longer opening hours. It’s expected that the most important brands located in the design districts of Milan will introduce their new collections and host special events with live music and entertainment for a totally unmissable extravaganza.
The force behind Fuorisalone is the Design Districts of Milan. It’s at these districts that most of the top events, design showcases and parties take place and you have to get to know them better.
Brera Design District
This is the district that houses a Pinacoteca and art Academy famed throughout the world. This artsy neighborhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design savvy, culturally oriented public. Brera Design District is a territorial marketing project promoting excellence and commercial real estate development and it’s one of Milan Design Week’s top spots.
Tortona Design District
Although Tortona is the name of a single street, during the Fuorisalone the events in its neighboring area – namely the one lying behind the Navigli, known for its “viby” atmosphere – multiply. The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original and experimental events targeted, according to the organizers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design. Design Week in Tortona promotes various events spread over some of the most important hotels and recently renowned open spaces. It’s at Tortona that we find the SUPERSTUDIO, the iconic place of design in Milan, the pioneer of the Fuorisalone phenomenon in the district, the most visited and sought-after place of the Tortona District since 2000. With SUPERDESIGN SHOW project, according to the original format “less fair and more museum”, Superstudio pursues its mission on quality, excellence, research.
Ventura Centrale Design District:
The formerly abandoned 9 spaces of the Magazzini Raccordati in via Ferrante Aporti, once home to important local warehouses, provide visitors with a visually evocative experience. Under the rough tracks and characteristic vaults of the Milan’s Stazione Centrale creativity – a specific focus on design from the Netherlands and Belgium – takes centre stage featuring an eclectic mix of contemporary design by showcasing both emerging as well as established brands. Projects in the area are curated and powered by the international design organisation Ventura together with local association Centrale District, spread over the core areas of Centrale Railway Station and the nearby area of Repubblica. It has been announced that for the 2019 edition of the Fuorisalone, Ventura Projects and Grandi Stazioni have joined forces to devote the spaces of Magazzini Raccordati, within the Centrale District, to the world of fashion. This means, a whole year featuring fashion parades, exhibitions, cultural events and shootings.
5 Vie Art Design District
Aptly named 5vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional handicrafts (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites and breathtaking inner courtyards. 5vie District involves a cultural and territorial marketing project to promote Milan’s Old Town. This is one of the many attractions for young designers during Milan Design Week.