Discover the Electric Pantone Color of the Year 2018 – The Pantone Color Institute has announced the color of the year 2018 and it is the stunning Pantone 18-3838, or UltraViolet.
The Color of the Year is one moment in time that provides strategic direction for the world of trends and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.
Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
According to the official release from Pantone, “Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
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