Ventura Lambrate was founded 10 years ago as a platform for new and emerging designers. Now internationally renowned, Ventura Lambrate strikes a balance between big labels and new talent, commercial and gallery designers. This leads to a cross-pollination of ideas and a rich creative environment distinct from Milan. The seventh edition of this platform for design trends, cutting edge concepts, innovative products and emerging talents takes place April 12th – 17th, 2016 in the inspiring post-industrial Lambrate district, easily reachable from Milan by metro.
This year, an emerging trend is the return of ‘traditions’ into design. This means not only looking deeply into particular traditions, but also mixing traditions as a point of departure into something new. An example of this comes from Paja&Bureau, a duo from Helisinki. Their ‘Primitive Feast’collection for example mixes very rough traditions together with a high level craftsmanship.
The 2016 edition of Ventura Lambrate also sees the return of the ‘Memphis Style’ in not necessarily a revival of this movement, but more a combination of different things such as a special finishing together with colour and asymmetric forms. These current works are much more elaborate than those from the 1980’s and also much more designed. Be sure to see the latest designs of Equilibri and Chapel Petrassiin this area.
Big labels daring to be different are also here. Lee Broom from London will showcase Optical, a 90’s inspired lighting collection, inside a delivery van while Lensvelt turn the concept of the office upside down with their ‘Boring Collection’ of contract furniture with a twist.
And of course, core to the very essence of Ventura Lambrate there are more emerging young designers than ever before. This year there were 650 application for 160 exhibitors places and and this includes young designers from all parts of the globe; Australia to Mexico to Japan. We think one particular stand out is the work of Aya Zehavi from Israel, who takes aluminium foil from the kitchen to the workshop where she creates creates tableware via an innovative process. And for a great overview of the talent of tomorrow, there are the exhibitions from both the Design Academy Eindhoven and the Royal Academy of Art (Via Ventura 15, 5th Floor).
We were especially intrigued this year to see more socially oriented projects such as kitchenstreet, the cultural kitchen from KADK, which addresses challenges of integration in society.
As a whole, we think not only this year but going forward we will see more of this as we believe design is not only about products, but also about the role of the designer as an agent of change, able to think outside the box and take on heavy topics and challenges without a foreseeable solution.
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