The year of 2022 is right around the corner, and with it comes to the newest wave of color trends that will dominate its catalogue! Pantone has created four unique color palettes featuring PANTONE 17-3938: Very Peri to help you bring this year’s special shade into your designs. Versatile and unique, these colors are meant to leave you incredibly
With a carefree and confident display and a daring curiosity that animates our creative sprite, the Pantone 17-3938 Very Peri is inquisitive and intriguing, helping us embrace landscapes of possibilities, opening us IP to a new vision as we rewrite our lives. Pantone 17-3938 rekindles gratitude for some of the virtues that blue represents, complemented by a new perspective that rings true today. Very Peri casts a new light on the future.
We are living in a period of transition. Very Peri (PANTONE 17-3938) is a representation of the current global zeitgeist and the transformation we are seeing. Our conceptions and norms are shifting as we emerge from a period of profound seclusion, and our physical and digital lives have fused in new ways. Digital design allows us to push the boundaries of reality by allowing us to enter a dynamic virtual environment where we may experiment with and develop new colour combinations. PANTONE 17-3938 Very Peri highlights the merging of modern life and how colour trends in the digital world are manifesting in the physical world and vice versa, thanks to gaming patterns, the growing popularity of the metaverse, and the growing artistic community in the digital environment.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new colour for the first time in the history of our Pantone Color of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognize colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet infused blue hue highlights the expansive possibilities that lay before us”.
PANTONE 17-3938 Very Peri has a sprightly, happy attitude and dynamic presence that stimulates brave creativity and inventive expression. It embodies the traits of the blues while also having a violet-red undertone. How do you feel about this amazing new color?
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