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In the bustling world of design and innovation, there are few arenas as crucial as the International Bathroom Exhibition held at Salone del Mobile. It’s not merely a showcase of luxurious fixtures or trendy tiles; it’s a platform where creativity converges with responsibility, particularly when it comes to water sustainability. In the wake of environmental concerns and resource management, the 2024 edition of Salone del Mobile delved deep into the theme of water conservation through a captivating installation titled “Under the Surface.”
Images by Shelzia Quehá 📸
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See also: Design Shanghai 2024: Uniting Cultures in Bathroom Design
“Under the Surface” is an immersive experience created in collaboration by Accurat, Design Group Italia, and visionary illustrator Emiliano Ponzi. Located in Pavilion 10, this piece invites visitors to reflect on the complex interaction between mankind and water resources.
At the heart of this installation lies a poignant message: the imperative to rethink our approach to water consumption. In a world where every drop counts, “Under the Surface” prompts us to explore the depths of our impact on water sustainability, both as individuals and as a collective society.
Gabriel Zangari from Design Group Italia articulates the essence of their design philosophy, emphasizing the incremental progress towards sustainability. While groundbreaking inventions garner attention, it’s the everyday refinements and conscious consumer attitudes that truly pave the way for a sustainable future. The bathroom industry, with its established footprint, holds immense potential for fostering responsible water usage through innovative design and technology.
But how does one translate this ethos into a tangible experience? “Under the Surface” achieves this through a multi-layered narrative that unfolds as visitors navigate through its immersive landscape. From the ethereal reflections of light to the rhythmic sounds of underwater life, every element serves to elucidate the significance of water conservation.
Data visualization emerges as a powerful tool in this narrative, offering insights into global water dynamics and innovations within the bathroom sector. Gabriel Rossi from Accurat explains how data transforms into captivating visual stories, illustrating our relationship with water resources and showcasing product innovations aimed at sustainability.
Emiliano Ponzi emphasizes the role of wonder in communicating essential concepts. Amidst the fantastical setting of “Under the Surface,” visitors discover not only the beauty of water but also the hidden technologies driving sustainable bathroom solutions. Through this fusion of artistry and information, awareness blossoms organically, creating a lasting impact beyond the confines of the exhibition hall.
In a world where environmental awareness is vital, Salone del Mobile‘s International Bathroom Exhibition is a light of hope. Through projects such as “Under the Surface,” it not only recognizes design brilliance but also fosters a shared commitment to water sustainability. As guests immerse themselves in this transforming experience, they leave not only enlightened but also empowered to effect positive change in their own homes and communities.
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